How AI Is Changing Audiences and Why Broadcasters Need a Software Mindset

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Synopsis:

Today, AI is changing the competition for audience attention. It is making content more personalised, more immediate and more responsive, raising expectations for how people discover, consume and interact with media. For broadcasters, this creates a new challenge. We are no longer competing only with other stations, streaming platforms or social feeds, but with intelligent systems designed to capture attention, learn from behaviour and respond in real time. The arms race for attention is becoming faster, more automated and more personal. For more than 11 years, Bionics has been pioneering AI tools and technologies for broadcasting, transforming workflows, expanding creative possibilities and helping teams do more with the resources they have. But the next stage is not simply about adding AI features. It is about understanding what AI is doing to audiences, expectations and workflows and building broadcast organisations that can respond at the speed of software. This session explores what AI means for broadcasters in that wider context: how it changes audience behaviour, how it expands what teams can achieve, and why the future of broadcasting must be software defined, cloud deployed and intelligence driven.

Presenter:

Dan McQuillin is the Founder and Managing Director of Broadcast Bionics. For 30 years, he has guided the global broadcast industry through multiple transformational technical changes. Today, Broadcast Bionics supports many of the world’s leading broadcasters as they navigate an ever-changing media landscape. Recognised with the Queen’s Award for Innovation and named a RadioWorld Industry Innovator, Dan has spent over a decade pioneering AI that doesn’t replace human creativity, but amplifies it. Under his leadership, Broadcast Bionics is advancing powerful new Augmented Intelligence tools shaping a future for radio that’s driven by innovation, rooted in authenticity, and powered by human connection. In the AI arms race for attention, Dan is backing radio’s greatest strength – its unmatched ability to bring people together.

Event Timeslots (1)

Tuesday- Sessions Track B
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Dan McQuillin
Cordova Ballroom (Salon A)