How AI Is Changing Audiences and Why Broadcasters Need a Software Mindset
Today, AI is changing the competition for audience attention. It is making content more personalised, more immediate and more responsive, raising expectations for how people discover, consume and interact with media. For broadcasters, this creates a new challenge. We are no longer competing only with other stations, streaming platforms or social feeds, but with intelligent systems designed to capture attention, learn from behaviour and respond in real time. The arms race for attention is becoming faster, more automated and more personal. For more than 11 years, Bionics has been pioneering AI tools and technologies for broadcasting, transforming workflows, expanding creative possibilities and helping teams do more with the resources they have. But the next stage is not simply about adding AI features. It is about understanding what AI is doing to audiences, expectations and workflows and building broadcast organisations that can respond at the speed of software. This session explores what AI means for broadcasters in that wider context: how it changes audience behaviour, how it expands what teams can achieve, and why the future of broadcasting must be software defined, cloud deployed and intelligence driven.
Event Timeslots (1)
Tuesday, October 6 – Track B
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Dan McQuillin
Cordova Ballroom (Salon A)
